Will Busby

Will Busby is the founder of Pure Financial Academy, a seasoned software developer, and the educational director behind the platform. Since 2009, he has dedicated his career to advancing and refining supply and demand trading principles in the financial markets. With a deep passion for both technology and education, Will leads the PFA Community by example—offering a dynamic, interactive environment where active traders and investors can grow, connect, and thrive. His commitment to innovation and clarity continues to shape the way modern market participants approach technical analysis and strategy execution.